Adsense Performance by Country

You can now see the performance of your Adsense ads per country. From your Performance Report Tab, click 'Country' on the left-hand side navigation panel. Adsense will then show the earnings you get per country.

Historical data is not available though. You can only start showing earnings starting March 22, 2011.


[Source] [note: the screenshot above is not mine, but from the Adsense blog post.]

Google's Ad Market Share to Reach 43.5% in '11

According to the eMarketer blog, Google's online ad market share will reach 43.5% in 2011, rising from 38.9% in 2010. It is projected to increase to 47.6% in 2012.


Yahoo! will get 11.9% of the ad market pie, Facebook 7.7% and Microsoft 5.4%. 


[source]

New Adsense Interface

For several weeks now Adsense has been putting a new web interface in beta. I think the new one is more friendly and easier to decode. On the main landing page you can see, at first glance, how much you are earning for the day, month and the previous month. It also displays the finalized earnings, and how much you got recently paid.

Reports are accessible in the Performance Reports tab, where you can drill down and analyse more. You can check data such as number of clicks, click through rate, cost per click and estimated earnings for the day.

You can manage and create new ad units in the My Ads tab, and allow and/or block ads from your network through the Allow & Block Ads tab.